Dan and his Miata / Cape Town, South Africa


[automotive/portraits] We went for a drive with Dan the day before he handed over his beloved Miata to the new owner. It was a windy, moody night drive full of emotions and memories. Oh, the love for cars…

Keen to create some magic with us? Shout!

SS23 swim collection / shot for INTERSPORT / Cape Town, South Africa


Summer vibes shoot for INTERSPORT’s spring/summer swim collection shot in Cape Town, South Africa.
1-day shoot at the pool. 1-day shoot at the beach. Stills and video in several formats to be used on INTERSPORT’s social media channels, instore channels, websites, etc. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team.

This was a full-on DNA production.
production: DNA photographers
producer: Antonia Heil
DOP: Daniel Walsh
editor: Desmond Louw
photographer & retoucher: Desmond Louw

The video on the left shows the short version of the hero video. Enjoy!

Let's talk future work.

The video on the right shows the hero video. Have a look!


On the left you find the INTERSPORT video with the focus on beach and summer times.


On the left you find the INTERSPORT video with the focus on performance swimming.

Below, find a bunch of stills of the SS23 swim collection, shot for INTERSPORT. Brands featured: Speedo, Adidas, Arena, and Energetics.

DNA provides full-on production for still and video shoots.
We produce stills and video at the same time or separately – whatever works best for you, the shoot, your product, and your event. Good planning is crucial and we are super planners. From locations, models, stylists, makeup, and hair to permits and catering – we can sort you out with a great team and a well-coordinated shoot. Nice to meet you.


Nafissatou “Nafi” Thiam / shot for Red Bull with ICONIC / Stellenbosch, South Africa 


Last week Nafi Thiam broke the indoor pentathlon world record in Turkey. (A pentathlon is a contest featuring five events.) It was incredible shooting her just two weeks prior for Red Bull and Iconic. It’s not often you get to meet and work with a GOAT. Thanks for the good vibes Nafi and team!

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Bryan Habana / shot for Markets.com / Cape Town, South Africa


We spent a day in the studio with rugby legend Bryan Habana and Markets.com to create images and moving images to announce their 2023 partnership.  ???? Markets.com is an innovative, world-leading trading platform that offers financial trading products.

Work with us!

Winterised campaign 2022/2023: running / shot for INTERSPORT / Cape Town, South Africa


[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.

Agency: Wilderness.

Check out the Winterised campaign 2022/2023: training & calisthenics.

Keen to create some magic with us? Shout!

Winterised campaign 2022/2023: training & calisthenics / shot for INTERSPORT / Cape Town, South Africa

training & calisthenics CAMPAIGN

[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.
Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign we recently shot in Amsterdam & the Winterised running campaign we shot in Cape Town.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives, and advertising agencies to create unique and compelling content.

Come, get in touch and work with us.

Tobie & his Fox-Body Mustang / Cederberg, South Africa

[automotive] A cowboy and his horses. ? ? ?
Tobie and his Fox-Body Mustang in the Cederberg (South Africa). Shot yesterday.

#V8 #mustang #foxbody #mustangfoxbody #youngtimer

Keen to create some magic with us? Shout!

Energade Zero / shot for Energade / Cape Town, South Africa

DNA X Energade Zero

[commercial] ? ? ? R-E-F-R-E-S-H with 0 sugar ? ? ?

It’s so awesome to see the roll out of the images we got to take alongside the video production for Energade over two days in Cape Town and Pretoria with the Springboks (The South Africa National Rugby Union Team), the SPAR Proteas (The South African national netball team) and other athletes. Have a look at some of our images of the Springboks here. In this post, we focus on the athletes. Give this drink a try, it’s brand new on the market: #StepUpYourGame with Energade ZERO in three refreshing and delicious flavours. DNA’s favourite: Lemon, Lime & Ginger. ?

agency: Levergy 
CD: Andy Croly / Matchstick 
Producer: Chris Coetsee / Dare
DOP: Ramon Mellett  & more. Thanks team!

Learn More about DNA's stills productions

Danielle Clough’s embroidery / shot for Jeremy Loops / Cape Town, South Africa

[documentary] Such colorful fun! On 8 July 2022, South African singer-songwriter Jeremy Loops new album ‘Heard You Got Love’ landed everywhere you stream and listen to music. He says “It’s my proudest body of work yet”.

A couple of months ago, we documented embroidery artist Danielle Clough (aka fiance knowles) creating the album cover for Jeremy Loops. It was such a wonderful morning, spending time with her and seeing her work. “The knots and chaos that goes into the creation of something is possibly my favourite part. It feels like the truth of what creating is, and it lets me be the abstract artist I wish I could be,” says Danielle. 

Subaru Forester 2021 / shot for Subaru Southern Africa / Cape Town, South Africa

[commercial] Subaru Southern Africa just launched the new Subaru Forester, it’s better and stronger than ever. The new 2.5-litre Subaru Forester is sporting a more powerful drivetrain and retaining the Forester’s all-around excellence and Subaru dependability. We got to shoot two models, the 2.5i Sport ES (white) and the 2.5i-S ES (bronze) and we loved the drive! Big thanks to everyone involved, especially our models and Thule.

Voortrekker Road / shot for High Life, British Airways inflight magazine

{editorial} “You can find anything on Voortrekker Road. Really, you can. You can find your ancestors at Maitland Cemetery and salvation at Command of Faith Ministries. Modern-day Voortekkers dragging carts of scrap metal behind blinkered horses and row upon row of caricature car salesmen peddling near-identical Toyotas and Tatas. You can find your bearings by looking up at ever-present Lion’s Head.”

I spend two days on Voortrekker Road with Nick Dall interviewing random people – such a good and positive experience. Chatting and meeting people that live in a caravan park, inviting us into their caravans and sharing story after story. It’s such a special road. It reminds me a lot of America. Find the full story in the current inflight magazine of British Airways called High life.
DNA – Desmond

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