BYD SEAL / BYD South Africa / Cape Town, South Africa

[automotive] It’s so lovely to shoot under the African sun again! Thank you BYD South Africa and Justus Visagie for the day out.

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Nils Hansen and his Porsche 924 for Type7 / Cape Town, South Africa

Treasures of the Cape

Nils Hansen (@nils_wscycleworks)’s days often begin at 5am with a bike ride, soaking in the beauty of Cape Town’s landscapes. “Cycling is like second nature to me; it’s the ultimate freedom.” Weekends for him are a blend of car tinkering, family time and gardening – a passion that he’s keen to develop further. “Exploring new places with my family brings me immense joy”, he says. “I’m at my happiest when I’m working on anything outdoors and being creative with my hands”.

Transitioning from his beloved Volkswagens to a Porsche 924, Nils found himself drawn to classic cars when others were chasing the latest models. He wanted something special, something to challenge him. The Porsche became a canvas for learning and creativity, a testament to his passion for restoration and repair.

Film and photos produced by us for Type7.

“There isn’t really anything I haven’t collected I think for such a young person.”

Nils Hansen is the owner of bicycle shop Woodstock Cycleworks in Cape Town. For Nils, the essence of life revolves around celebrating things from the past with a deep rooted love for restoration and the upkeep of vintage bicycles. As a devoted collector, he finds joy in the narratives woven into old cars, art, unique artefacts and yes, bicycles. “I’m naturally drawn to things that have a story to tell” he explains.

We joined Nils in his workshop followed by a cruise around Cape Town in his Porsche 924 Turbo to talk to him about his love for collecting and repairing. For Nils, this is a life long love affair with objects that whisper stories of bygone eras, some of known and some of unknown origin. Growing up, he was surrounded by collectors, artists, designers and photographers. “They thought me lessons about how simply made objects show creative ability.”

Woodstock Cycleworks has evolved into a cultural hotspot over the past thirteen years, expanding from a modest 40 square meter shop to a sprawling space bursting with vintage treasures.

The shop hosts a myriad of events, from braais (South African BBQs) to swap meets and creative talks, attracting cyclists and curious visitors alike.

“There aren’t many shops that look like us in the world. It is a home for people of all cycling backgrounds” says Nils. “I have always hoped that the shop is like an old museum, a way to look back at what was there before.”

 

“I really learned to love how things were made in the past and how they continue to be loved into the future. That’s what I really enjoy about stuff like this.”

Step Inside Nils Hansen’s shop and you’ll encounter a treasure trove of vintage bicycles, old gear, sculptures, trophies and other eclectic trinkets. “All things that have been used and abused throughout the years. It’s really like a showpiece for creativity in some weird way or another” Nils remarks. His latest obsession? Anvils crafted from old railway tracks. “People can’t afford the real ones so they make their own, and everyone has their own style.”


Mazda CX-60 3.3L Turbo Diesel / shot for Mazda Southern Africa / Cape Town, South Africa

DNA For MAZDA Southern Africa

Say hello to the sleek and powerful Mazda CX-60 3.3L Turbo Diesel, the latest sensation hitting the streets of South Africa. Our team at DNA had a blast collaborating with Mark1 Media to bring this beauty to life for Mazda Southern Africa.

Stills, videos, production by DNA. 

#NewKidOnTheBlock

COME SHOOT WITH US!

Campaign HERO Video

DNA produces stills and video. Reels, short clips, and longer videos – let’s capture the essence of your product or event for your social media (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), your website, and other media.

Talk to us about the Video you want to create.

Hello, 2024!

We are ready.

DNA is stoked for 2024. We are excited to work with you on a  commercial, automotive, editorial, or event this year. Stills or video or both. We are ready for you in Cape Town, Berlin, Europe, the US, wherever you are.
Have a look at our 2024 showreel below. Chat soon, DNA

DNA SHOWREEL 2024

Every frame is a story, every moment an opportunity to create something extraordinary.

Join forces with us! 

 

COME SHOOT WITH US!

Have a project? WhatsApp us on: +27823636968

CLICK TO EMAIL

Dan and his Miata / Cape Town, South Africa

 

[automotive/portraits] We went for a drive with Dan the day before he handed over his beloved Miata to the new owner. It was a windy, moody night drive full of emotions and memories. Oh, the love for cars…

Keen to create some magic with us? Shout!


SS23 swim collection / shot for INTERSPORT / Cape Town, South Africa

INTERSPORT SS23 swim COLLECTION

Summer vibes shoot for INTERSPORT’s spring/summer swim collection shot in Cape Town, South Africa.
1-day shoot at the pool. 1-day shoot at the beach. Stills and video in several formats to be used on INTERSPORT’s social media channels, instore channels, websites, etc. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team.

This was a full-on DNA production.
production: DNA photographers
producer: Antonia Heil
DOP: Daniel Walsh
editor: Desmond Louw
photographer & retoucher: Desmond Louw

The video on the left shows the short version of the hero video. Enjoy!

Let's talk future work.

The video on the right shows the hero video. Have a look!

INTERSPORT SS23 SWIM Collection – BEACH

On the left you find the INTERSPORT video with the focus on beach and summer times.

INTERSPORT SS23 SWIM Collection – POOL

On the left you find the INTERSPORT video with the focus on performance swimming.

Below, find a bunch of stills of the SS23 swim collection, shot for INTERSPORT. Brands featured: Speedo, Adidas, Arena, and Energetics.

DNA provides full-on production for still and video shoots.
We produce stills and video at the same time or separately – whatever works best for you, the shoot, your product, and your event. Good planning is crucial and we are super planners. From locations, models, stylists, makeup, and hair to permits and catering – we can sort you out with a great team and a well-coordinated shoot. Nice to meet you.

COME SHOOT WITH US!

Nafissatou “Nafi” Thiam / shot for Red Bull with ICONIC / Stellenbosch, South Africa 

NAFI THIAM FOR RED BULL

Last week Nafi Thiam broke the indoor pentathlon world record in Turkey. (A pentathlon is a contest featuring five events.) It was incredible shooting her just two weeks prior for Red Bull and Iconic. It’s not often you get to meet and work with a GOAT. Thanks for the good vibes Nafi and team!

Work with us!

Bryan Habana / shot for Markets.com / Cape Town, South Africa

BRYAN HABANA X MARKETS.com X DNA

We spent a day in the studio with rugby legend Bryan Habana and Markets.com to create images and moving images to announce their 2023 partnership.  ???? Markets.com is an innovative, world-leading trading platform that offers financial trading products.

Work with us!

Winterised campaign 2022/2023: running / shot for INTERSPORT / Cape Town, South Africa

RUNNING IN THE RAIN

[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.

Agency: Wilderness.

Check out the Winterised campaign 2022/2023: training & calisthenics.

Keen to create some magic with us? Shout!

Winterised campaign 2022/2023: training & calisthenics / shot for INTERSPORT / Cape Town, South Africa

training & calisthenics CAMPAIGN

[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.
Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign we recently shot in Amsterdam & the Winterised running campaign we shot in Cape Town.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives, and advertising agencies to create unique and compelling content.

Come, get in touch and work with us.

Tobie & his Fox-Body Mustang / Cederberg, South Africa

[automotive] A cowboy and his horses. ? ? ?
Tobie and his Fox-Body Mustang in the Cederberg (South Africa). Shot yesterday.

#V8 #mustang #foxbody #mustangfoxbody #youngtimer

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Energade Zero / shot for Energade / Cape Town, South Africa

DNA X Energade Zero

[commercial] ? ? ? R-E-F-R-E-S-H with 0 sugar ? ? ?

It’s so awesome to see the roll out of the images we got to take alongside the video production for Energade over two days in Cape Town and Pretoria with the Springboks (The South Africa National Rugby Union Team), the SPAR Proteas (The South African national netball team) and other athletes. Have a look at some of our images of the Springboks here. In this post, we focus on the athletes. Give this drink a try, it’s brand new on the market: #StepUpYourGame with Energade ZERO in three refreshing and delicious flavours. DNA’s favourite: Lemon, Lime & Ginger. ?

agency: Levergy 
CD: Andy Croly / Matchstick 
Producer: Chris Coetsee / Dare
DOP: Ramon Mellett  & more. Thanks team!

Learn More about DNA's stills productions

Danielle Clough’s embroidery / shot for Jeremy Loops / Cape Town, South Africa

[documentary] Such colorful fun! On 8 July 2022, South African singer-songwriter Jeremy Loops new album ‘Heard You Got Love’ landed everywhere you stream and listen to music. He says “It’s my proudest body of work yet”.

A couple of months ago, we documented embroidery artist Danielle Clough (aka fiance knowles) creating the album cover for Jeremy Loops. It was such a wonderful morning, spending time with her and seeing her work. “The knots and chaos that goes into the creation of something is possibly my favourite part. It feels like the truth of what creating is, and it lets me be the abstract artist I wish I could be,” says Danielle. 


Subaru Forester 2021 / shot for Subaru Southern Africa / Cape Town, South Africa

[commercial] Subaru Southern Africa just launched the new Subaru Forester, it’s better and stronger than ever. The new 2.5-litre Subaru Forester is sporting a more powerful drivetrain and retaining the Forester’s all-around excellence and Subaru dependability. We got to shoot two models, the 2.5i Sport ES (white) and the 2.5i-S ES (bronze) and we loved the drive! Big thanks to everyone involved, especially our models and Thule.


Voortrekker Road / shot for High Life, British Airways inflight magazine

{editorial} “You can find anything on Voortrekker Road. Really, you can. You can find your ancestors at Maitland Cemetery and salvation at Command of Faith Ministries. Modern-day Voortekkers dragging carts of scrap metal behind blinkered horses and row upon row of caricature car salesmen peddling near-identical Toyotas and Tatas. You can find your bearings by looking up at ever-present Lion’s Head.”

I spend two days on Voortrekker Road with Nick Dall interviewing random people – such a good and positive experience. Chatting and meeting people that live in a caravan park, inviting us into their caravans and sharing story after story. It’s such a special road. It reminds me a lot of America. Find the full story in the current inflight magazine of British Airways called High life.
DNA – Desmond


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