FASHION Archives - DNA photographers portfolio

Winterised campaign 2022/2023: running / shot for INTERSPORT / Cape Town, South Africa

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RUNNING IN THE RAIN

[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.

Agency: Wilderness.

Check out the Winterised campaign 2022/2023: training & calisthenics.

Keen to create some magic with us? Shout!

Winterised campaign 2022/2023: training & calisthenics / shot for INTERSPORT / Cape Town, South Africa

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training & calisthenics CAMPAIGN

[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.
Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign we recently shot in Amsterdam & the Winterised running campaign we shot in Cape Town.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives, and advertising agencies to create unique and compelling content.

Come, get in touch and work with us.

Back to sports campaign: training / shot for INTERSPORT / Amsterdam, Netherlands

DNA photographers X INTERSPORT

[commercial] For INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ training campaign in beautiful Amsterdam in an awesome training/crossfit setting with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Puma, Under Armour, Nike, Adidas, Asics, Energetics. Our pictures are used for all INTERSPORT market’s social media channels, websites and instore prints.
Agency: Wilderness.

> Have a look at the video on the left for some behind-the-scenes.

> Keen to see more? Check out the Back to sports running campaign.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives and advertising agencies to create unique and compelling content.

COME SHOOT WITH US!

Back to sports campaign: running / shot for INTERSPORT / Amsterdam, Netherlands

[commercial] For our client INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ running campaign in beautiful Amsterdam with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Asics, Adidas, Energetics, Nike, Brooks. Our pictures are used for all INTERSPORT market’s social media channels, websites, and instore prints.
Ready to move? Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign.

Fittees face masks / shot in Cape Town, South Africa

[commercial] A face mask is the new essential, a must in South Africa (and many other countries around the world). Who would have ever thought we’d walk around wearing masks? It first felt strange, now it’s normal; “The new normal” everyone is talking about.

Our friends at Fittees make these slick black masks at a super price ZAR25-ZAR50. You can shop them here and of course in store at Fittees – 352 Victoria Rd, Salt River, Cape Town. We loved shooting them and having a little fun with Tobie and Sarah.

Live your winter / campaign shot for First Ascent [outdoor clothing] / South Africa

[fashion] Our favourite thing? A good road trip! Our second favourite thing? Cabins! And we got both… Shooting and producing the Live Your Winter campaign 2019 for First Ascent (outdoor clothing) was great fun. Thanks to everyone involved for a rad adventure, you rocked it!

First Ascent’s Urban Compass Jacket / shot in Cape Town, South Africa

[fashion] It’s raining like nuts in Cape Town currently, we’re loving it! We shot First Ascent’s Urban Compass Jacket (available at Studio 88) in Cape Town in the rain last month. Somehow fitting as the Urban Compass Jacket is THE perfect winter jacket.

SAKO7 2019 kit / shot in Cape Town, South Africa

[fashion] The 2019 SAKO7 kit (socks and cycling apparel) has just been released. We had so much fun shooting it and giving it a dark-ish edit.

#WeLevitate inspired campaign for ASICS / shot in Cape Town, South Africa

[commercial] Shooting in the mother city’s concrete jungle is always ?. #WeLevitate inspired campaign for ASICS and Onitsuka Tiger.

South African Fashion Week 2018 / #StyleBySA / Johannesburg, South Africa

{events} What a great evening shooting portraits for Woolworths’ Instagram & Instagram Stories for the South African Fashion Week 2018. #StyleBySA Thanks to MobileMediaMob.

Absolut Vodka’s One Source Live Festival / 17 November 2018 / Johannesburg, South Africa

{events} Absolut Vodka’s One Source Live Festival [17 November 2018] in Johannesburg, South Africa was a feast for the eyes. Thanks for the gig, MobileMediaMob.

Cape Union Mart & K-Way outdoor gear & wear shoot / Namibia

{commercial} End of April this year we headed to Namibia with a bunch of friends for an epic road trip. Cape Union Mart & K-Way gave us outdoor gear and wear to shoot for their social media. Ever since we see their down jackets etc. e v e r y w h e r e. 😉 Good times.

First Ascent / winter collection 2018 / shot in Cape Town, South Africa

{commercial} First Ascent‘s new winter range was launched last week! It was super fun shooting this campaign with an awesome crew a few weeks back at the height of summer. We thought the heat would be challenging for our models wearing the warm jackets and shirts… but as we arrived on location, the clouds rolled in and the Cape Town drought was no more for about an hour. We could not believe our luck. We had real rain for the new rain jackets ;). Thanks to everyone involved, we had loads of fun! DNA

Fornessi baby wrap carrier – commercial shoot in Cape Town, South Africa

{commercial} British start up Fornessi just launched their new baby wrap carriers and we were the lucky ones shooting their catalogue and lookbook for S/S 17. A fun day with three babies and their moms, a toddler and three dads helping out that everything goes smooth.
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