FASHION Archives - DNA photographers portfolio

ASICS Chojo training camp / shot for ASICS / Iten, Kenya

DNA photographers For ASICS

Desmond went to Kenya to document the ASICS Chojo training camp in Iten. Kenya immediately gave a warm welcome with so many friendly faces.

“Walking a few sets of stairs to my bedroom gasping for air I realised the altitude”, says Des. Iten sits 2400 meters high. That’s why the world of endurance athletes comes here to train. We had the honour of shooting Antonina Kwambai (Toronto marathon winner 2022), Mekdes Woldu (French half marathon record holder), John Korir (LA marathon winner 2022) and loads of other champions.

The seven days felt like two. So many new friends were made! Big thanks to ASICS and Hotseat Agency.

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INTERSPORT SS23 swim COLLECTION

Summer vibes shoot for INTERSPORT’s spring/summer swim collection shot in Cape Town, South Africa.
1-day shoot at the pool. 1-day shoot at the beach. Stills and video in several formats to be used on INTERSPORT’s social media channels, instore channels, websites, etc. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team.

This was a full-on DNA production.
production: DNA photographers
producer: Antonia Heil
DOP: Daniel Walsh
editor: Desmond Louw
photographer & retoucher: Desmond Louw

The video on the left shows the short version of the hero video. Enjoy!

Let's talk future work.

The video on the right shows the hero video. Have a look!

INTERSPORT SS23 SWIM Collection – BEACH

On the left you find the INTERSPORT video with the focus on beach and summer times.

INTERSPORT SS23 SWIM Collection – POOL

On the left you find the INTERSPORT video with the focus on performance swimming.

Below, find a bunch of stills of the SS23 swim collection, shot for INTERSPORT. Brands featured: Speedo, Adidas, Arena, and Energetics.

DNA provides full-on production for still and video shoots.
We produce stills and video at the same time or separately – whatever works best for you, the shoot, your product, and your event. Good planning is crucial and we are super planners. From locations, models, stylists, makeup, and hair to permits and catering – we can sort you out with a great team and a well-coordinated shoot. Nice to meet you.

COME SHOOT WITH US!

Winterised campaign 2022/2023: running / shot for INTERSPORT / Cape Town, South Africa

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RUNNING IN THE RAIN

[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.

Agency: Wilderness.

Check out the Winterised campaign 2022/2023: training & calisthenics.

Keen to create some magic with us? Shout!

Winterised campaign 2022/2023: training & calisthenics / shot for INTERSPORT / Cape Town, South Africa

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training & calisthenics CAMPAIGN

[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.
Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign we recently shot in Amsterdam & the Winterised running campaign we shot in Cape Town.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives, and advertising agencies to create unique and compelling content.

Come, get in touch and work with us.

Back to sports campaign: training / shot for INTERSPORT / Amsterdam, Netherlands

DNA photographers X INTERSPORT

[commercial] For INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ training campaign in beautiful Amsterdam in an awesome training/crossfit setting with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Puma, Under Armour, Nike, Adidas, Asics, Energetics. Our pictures are used for all INTERSPORT market’s social media channels, websites and instore prints.
Agency: Wilderness.

> Have a look at the video on the left for some behind-the-scenes.

> Keen to see more? Check out the Back to sports running campaign.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives and advertising agencies to create unique and compelling content.

COME SHOOT WITH US!

Back to sports campaign: running / shot for INTERSPORT / Amsterdam, Netherlands

[commercial] For our client INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ running campaign in beautiful Amsterdam with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Asics, Adidas, Energetics, Nike, Brooks. Our pictures are used for all INTERSPORT market’s social media channels, websites, and instore prints.
Ready to move? Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign.