DNA photographers For ASICS
Desmond went to Kenya to document the ASICS Chojo training camp in Iten. Kenya immediately gave a warm welcome with so many friendly faces.
“Walking a few sets of stairs to my bedroom gasping for air I realised the altitude”, says Des. Iten sits 2400 meters high. That’s why the world of endurance athletes comes here to train. We had the honour of shooting Antonina Kwambai (Toronto marathon winner 2022), Mekdes Woldu (French half marathon record holder), John Korir (LA marathon winner 2022) and loads of other champions.
INTERSPORT SS23 swim COLLECTION
Summer vibes shoot for spring/summer swim collection shot in Cape Town, South Africa.
1-day shoot at the pool. 1-day shoot at the beach. Stills and video in several formats to be used on INTERSPORT’s social media channels, instore channels, websites, etc. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team.
This was a full-on DNA production.
production: DNA photographers
producer: Antonia Heil
DOP: Daniel Walsh
editor: Desmond Louw
photographer & retoucher: Desmond Louw
The video on the left shows the short version of the hero video. Enjoy!
The video on the right shows the hero video. Have a look!
INTERSPORT SS23 SWIM Collection – BEACH
On the left you find the INTERSPORT video with the focus on beach and summer times.
INTERSPORT SS23 SWIM Collection – POOL
On the left you find the INTERSPORT video with the focus on performance swimming.
Below, find a bunch of stills of the SS23 swim collection, shot for INTERSPORT. Brands featured: Speedo, Adidas, Arena, and Energetics.
DNA provides full-on production for still and video shoots.
We produce stills and video at the same time or separately – whatever works best for you, the shoot, your product, and your event. Good planning is crucial and we are super planners. From locations, models, stylists, makeup, and hair to permits and catering – we can sort you out with a great team and a well-coordinated shoot. Nice to meet you.
Bush and Desert Car Hire
The Toyota Hilux 4×4 is the ultimate machine to take on the desert. Tried and tested. Shot for , a brand new company renting out 4×4 vehicles in southern Africa for adventures and safari. We took one of the well-kitted-out vehicles off-road on a road trip and had a super time.
DNA produces stills and video. Reels, short clips, and longer videos – let’s capture the essence of your product or event for your social media (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), your website, and other media.
[commercial] We jumped straight on it when we were asked for an exciting job involving loads of photoshopping! The idea was to create Tinder profile pictures of the Chateau Del Rei can (sparkling wine). With a big up-to-scale can we created a few scenarios. What a fun challenge!
Keen to create some magic with us? Get in touch!
The all-new Subaru Crosstrek shot in the Cederberg. Concept, production, shoot, and edit by DNA photographers. Shot for .
A few weeks back we went on a cool mission. Subaru asked us to take photos and videos of the all-new Subaru Crosstrek, and only gravel, please! Heck yes! We took this capable car to the Cederberg to the beautiful Sewefontein Guest Farm and Retreat Guest Farm. The Subaru Crosstrek is the car for an active lifestyle.
Olive Harvest in Caledon shot for Monkey business olive oil
Farming is fascinating, hard, real… We love going to the countryside (and always dream of living just surrounded by nature). So when we were asked to document a day of the olive harvest on a farm close to Caledon, we immediately said YES. The key was to take portraits of the pickers and orchard caretakers. We loved spending the day with the crew as well as get to know their nicknames for each other and take in the scenery on a very hot day. Have a look at to follow what they’re up to.
DNA photographers For MERCEDES-BENZ: THE G-CLASS
We’ve shot a lot of “Mercs”, but never the G-Class! So finally, a few months back we spent a week in Andalusia, the south of Spain. Starting from Malaga, we went on a 5-day road trip to shoot this orange rusty beast dream car. It was a super fun production with a great team. One thing though is for sure: challenging weather for four days, the rainiest shoot of our career. What an adventure!
#dnaphotographers #MercedesBenz #StrongerThanTime #GClass #LegendaryRides
Getting off the beaten track. The G-Class in its element.
If you cannot get enough, Mercedes-Benz even took a behind-the-scenes video of us. View here.
Also, if you’re a big G-Class fan, you must sign up (it’s free) and check out the that has loads of things on offer: an interview with us, playlists, wallpapers, filters etc.
NAFI THIAM FOR RED BULL
Last week Nafi Thiam broke the indoor pentathlon world record in Turkey. (A pentathlon is a contest featuring five events.) It was incredible shooting her just two weeks prior for Red Bull and Iconic. It’s not often you get to meet and work with a GOAT. Thanks for the good vibes Nafi and team!
RUNNING IN THE RAIN
[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.
Check out the Winterised campaign 2022/2023: training & calisthenics.
training & calisthenics CAMPAIGN
[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.
DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives, and advertising agencies to create unique and compelling content.
[commercial] By winning some of the biggest races in the world like the 24h of Spa and 24h of Daytona in a 911 GT3 RSR, Jörg Bergmeister knows his way around a Porsche 911. He was also the chosen driver to achieve the GT3 RS 992.1 Nürburgring lap time (6:49.328). We had the opportunity to shoot him with this beast. What a day! Shot for Porsche.
*These images are protected by copyright.
We love shooting cars! Keen to create some magic with us? Shout!
[automotive] The new Mercedes-Benz eVito Electric Panel Van is 100% fully electric, it’s a game changer. We took the Mercedes-Benz eVito through Berlin shooting it in action with the big city being the backdrop. The eVito is made for entrepreneurs who are on the move. Our pictures are shot for the social media accounts etc. of Mercedes-Benz vans and associates.
Keen to work with us? Shout!
DNA X ACRONIS
Waving from Miami!
We made this little clip for our client Acronis leading up to the Acronis #CyberFit Summit 2022 in Miami. It was great working with the Acronis team in Miami for a couple of days. We’ll share more of this shoot soon.
DNA photographers X INTERSPORT
[commercial] For INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ training campaign in beautiful Amsterdam in an awesome training/crossfit setting with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Puma, Under Armour, Nike, Adidas, Asics, Energetics. Our pictures are used for all INTERSPORT market’s social media channels, websites and instore prints.
> Have a look at the video on the left for some behind-the-scenes.
> Keen to see more? Check out the Back to sports running campaign.
DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives and advertising agencies to create unique and compelling content.
[commercial] Speed up your recovery process with the world-leading percussive therapy massage devices from ‘Therabody’. Therabody’s Theragun is a percussive therapy device for deep muscle treatment. “Ease discomfort, soothe tightness and tension, and recover faster in seconds.” We shot the massage gun in a training and crossfit setting for INTERSPORT in Amsterdam (Netherlands).
Keen to create fun content with us? Shout!
[commercial] For ophthalmologist Kirstin Uppenkamp’s new practice and website, we photographed her, her practice and team, and her family and friends’ eyes. The eye specialist opened a new practice in January 2022 in Wiesbaden in Germany.
Have a look at the website uppenkamp-augenarzt.de and how beautiful it turned out. Thanks so much for having us, it’s been something so different to shoot, a fabulous challenge.
Keen to create some magic with us? Shout!
DNA X SouLBATH
[commercial] There’s a new product on the market called Soulbath. The bath additive, a bath tea (called ‘Badetee’ in German) is 100% natural. Have a look at what Soulbath offers over here. So lovely to see the images and videos of our campaign all over their site and social media. Awesome shooting video and stills in the wonderful Harz (Germany) with friends! We’re so proud of what founders Nicole and Sabrina are creating.
[commercial] A day with the Springboks at the Loftus Versfeld Stadium: We took stills alongside the Energade TV commercial in Pretoria with the Springboks (The South Africa National Rugby Union Team). All players (Siya Kolisi, Franco Mostert, Jaden Hendrikse, Jesse Kriel, Malcolm Marx, Ox Nche, and Thomas du Toit) were super fun to work with. On the left, you’ll find some behind-the-scenes footage.
Give this drink a try, it’s brand new on the market: #StepUpYourGame with Energade ZERO in three refreshing and delicious flavours. DNA’s favourite: Lemon, Lime & Ginger.
DNA’s main work scope covers the worlds of sport, the automotive industry, fashion, and consumer goods. We work closely with brands, creatives, and advertising agencies to create unique and compelling content.