ASICS Archives - DNA photographers portfolio

ASICS Chojo training camp / shot for ASICS / Iten, Kenya

DNA photographers For ASICS

Desmond went to Kenya to document the ASICS Chojo training camp in Iten. Kenya immediately gave a warm welcome with so many friendly faces.

“Walking a few sets of stairs to my bedroom gasping for air I realised the altitude”, says Des. Iten sits 2400 meters high. That’s why the world of endurance athletes comes here to train. We had the honour of shooting Antonina Kwambai (Toronto marathon winner 2022), Mekdes Woldu (French half marathon record holder), John Korir (LA marathon winner 2022) and loads of other champions.

The seven days felt like two. So many new friends were made! Big thanks to ASICS and Hotseat Agency.

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Winterised campaign 2022/2023: running / shot for INTERSPORT / Cape Town, South Africa

Winterrised_DNA_Photogrpahers_Aug_2022_08068_

RUNNING IN THE RAIN

[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.

Agency: Wilderness.

Check out the Winterised campaign 2022/2023: training & calisthenics.

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Back to sports campaign: training / shot for INTERSPORT / Amsterdam, Netherlands

DNA photographers X INTERSPORT

[commercial] For INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ training campaign in beautiful Amsterdam in an awesome training/crossfit setting with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Puma, Under Armour, Nike, Adidas, Asics, Energetics. Our pictures are used for all INTERSPORT market’s social media channels, websites and instore prints.
Agency: Wilderness.

> Have a look at the video on the left for some behind-the-scenes.

> Keen to see more? Check out the Back to sports running campaign.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives and advertising agencies to create unique and compelling content.

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Back to sports campaign: running / shot for INTERSPORT / Amsterdam, Netherlands

[commercial] For our client INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ running campaign in beautiful Amsterdam with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Asics, Adidas, Energetics, Nike, Brooks. Our pictures are used for all INTERSPORT market’s social media channels, websites, and instore prints.
Ready to move? Agency: Wilderness.

> Keen to see more? Check out the Back to sports training campaign.