[automotive] If you ask a child to draw a car, it often resembles a G-Class. It’s a classic, a legend. We had the incredible experience of shooting the 500,000th Mercedes-Benz G-Class alongside its iconic 1986 brother under the scorching Austrian sun. After our shoot, this milestone vehicle made its way to the Mercedes-Benz museum.
[portraits] Reitumetse Kholumo started her company, Kwela Brews, to help support South African women who practise the art of brewing traditional African beer. We photographed her for the Queen’s Alumni Review.
[events] Capturing our first Porsche Sports Cup Suisse event at the stunning Red Bull Ring in Spielberg was an unforgettable experience! What a fantastic venue to kick off the season!
[automotive] 50 years of fuelled legacy, in Barcelona! Introducing the iconic GT3 RS decked out in the stunning 50-year livery, celebrating the Porsche Track Experience’s golden jubilee.
[automotive] Welcome to the future! The Mission X is set to be the successor of the Porsche 918 Spyder when it reaches production in 2025. Shot a few days ago for Porsche in Barcelona.
[commercial] Say hello to the sleek and powerful Mazda CX-60 3.3L Turbo Diesel, the latest sensation hitting the streets of South Africa. Our team at DNA had a blast collaborating with Mark1 Media to bring this beauty to life for Mazda Southern Africa. Stills, videos, production by DNA.
DNA is stoked for 2024. We are excited to work with you on a commercial, automotive, editorial, or event this year. Stills or video or both. We are ready for you in Cape Town, Berlin, Europe, the US, wherever you are.
Have a look at our 2024 showreel.
[automotive/portraits] We went for a drive with Dan the day before he handed over his beloved Miata to the new owner. It was a windy, moody night drive full of emotions and memories. Oh, the love for cars…
[editorial] Seeing and hearing the Porsche GT4 e accelerate for the first time, we knew this was huge. With 1088hp instantly available in a track car is truly next level. Shot for Porsche’s Stories Magazine.
[commercial] “Walking a few sets of stairs to my bedroom gasping for air I realised the altitude”, says Des. Iten sits 2400 meters high. That’s why the world of endurance athletes comes here to train. We had the honour of shooting Antonina Kwambai (Toronto marathon winner 2022), Mekdes Woldu (French half marathon record holder) and John Korir (LA marathon winner 2022) and loads of other champions.
[commercial] 1-day shoot at the pool. 1-day shoot at the beach. Stills and video. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team. A full-on DNA production that kept us busy for a few weeks.
[commercial] The Toyota Hilux 4×4 is the ultimate machine to take on the desert. Tried and tested. Shot for Bush and Desert Car Hire, a brand new company renting out 4×4 vehicles in southern Africa for adventures and safari. We took one of the well-kitted-out vehicles off-road on a road trip and had a super time.
[commercial] We jumped straight on it when we were asked for an exciting job involving loads of photoshopping! The idea was to create Tinder profile pictures of the Chateau Del Rei can (sparkling wine). With a big up-to-scale can we created a few scenarios. What a fun challenge!
[automotive] Subaru asked us to take photos and videos of the all-new Subaru Crosstrek, and only gravel, please! Heck yes! We took this capable car to the Cederberg.
[documentary] Farming is fascinating, hard, real… We love going to the countryside (and always dream of living just surrounded by nature). So when we were asked to document a day of the olive harvest on a farm close to Caledon, we immediately said YES. The key was to take portraits of the pickers and orchard caretakers.
[commercial] We’ve shot a lot of “Mercs”, but never the G-Class! So finally… a few months back we spent a week in Andalusia, the south of Spain. Starting from Malaga, we went on a 5-day road trip to shoot this orange rusty beast dream car. It was a super fun production with a great team. What an adventure!
[documentary] Last week Nafi Thiam broke the indoor pentathlon world record in Turkey. It was incredible shooting her just two weeks prior for Red Bull and Iconic. It’s not often you get to meet and work with a GOAT.
[commercial] We spent a day in the studio with rugby legend Bryan Habana and Markets.com to create images and moving images to announce their 2023 partnership.
[commercial] Running in the rain! For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics.
[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics.
[automotive] If you ask a child to draw a car, it often resembles a G-Class. It’s a classic, a legend. We had the incredible experience of shooting the 500,000th Mercedes-Benz G-Class alongside its iconic 1986 brother under the scorching Austrian sun. After our shoot, this milestone vehicle made its way to the Mercedes-Benz museum.
[portraits] Reitumetse Kholumo started her company, Kwela Brews, to help support South African women who practise the art of brewing traditional African beer. We photographed her for the Queen’s Alumni Review.
[events] Capturing our first Porsche Sports Cup Suisse event at the stunning Red Bull Ring in Spielberg was an unforgettable experience! What a fantastic venue to kick off the season!
[automotive] 50 years of fuelled legacy, in Barcelona! Introducing the iconic GT3 RS decked out in the stunning 50-year livery, celebrating the Porsche Track Experience’s golden jubilee.
[automotive] Welcome to the future! The Mission X is set to be the successor of the Porsche 918 Spyder when it reaches production in 2025. Shot a few days ago for Porsche in Barcelona.
[commercial] Say hello to the sleek and powerful Mazda CX-60 3.3L Turbo Diesel, the latest sensation hitting the streets of South Africa. Our team at DNA had a blast collaborating with Mark1 Media to bring this beauty to life for Mazda Southern Africa. Stills, videos, production by DNA.
DNA is stoked for 2024. We are excited to work with you on a commercial, automotive, editorial, or event this year. Stills or video or both. We are ready for you in Cape Town, Berlin, Europe, the US, wherever you are.
Have a look at our 2024 showreel.
[automotive/portraits] We went for a drive with Dan the day before he handed over his beloved Miata to the new owner. It was a windy, moody night drive full of emotions and memories. Oh, the love for cars…
[editorial] Seeing and hearing the Porsche GT4 e accelerate for the first time, we knew this was huge. With 1088hp instantly available in a track car is truly next level. Shot for Porsche’s Stories Magazine.
[commercial] “Walking a few sets of stairs to my bedroom gasping for air I realised the altitude”, says Des. Iten sits 2400 meters high. That’s why the world of endurance athletes comes here to train. We had the honour of shooting Antonina Kwambai (Toronto marathon winner 2022), Mekdes Woldu (French half marathon record holder) and John Korir (LA marathon winner 2022) and loads of other champions.
[commercial] 1-day shoot at the pool. 1-day shoot at the beach. Stills and video. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team. A full-on DNA production that kept us busy for a few weeks.
[commercial] The Toyota Hilux 4×4 is the ultimate machine to take on the desert. Tried and tested. Shot for Bush and Desert Car Hire, a brand new company renting out 4×4 vehicles in southern Africa for adventures and safari. We took one of the well-kitted-out vehicles off-road on a road trip and had a super time.
[commercial] We jumped straight on it when we were asked for an exciting job involving loads of photoshopping! The idea was to create Tinder profile pictures of the Chateau Del Rei can (sparkling wine). With a big up-to-scale can we created a few scenarios. What a fun challenge!
[automotive] Subaru asked us to take photos and videos of the all-new Subaru Crosstrek, and only gravel, please! Heck yes! We took this capable car to the Cederberg.
[documentary] Farming is fascinating, hard, real… We love going to the countryside (and always dream of living just surrounded by nature). So when we were asked to document a day of the olive harvest on a farm close to Caledon, we immediately said YES. The key was to take portraits of the pickers and orchard caretakers.
[commercial] We’ve shot a lot of “Mercs”, but never the G-Class! So finally… a few months back we spent a week in Andalusia, the south of Spain. Starting from Malaga, we went on a 5-day road trip to shoot this orange rusty beast dream car. It was a super fun production with a great team. What an adventure!
[documentary] Last week Nafi Thiam broke the indoor pentathlon world record in Turkey. It was incredible shooting her just two weeks prior for Red Bull and Iconic. It’s not often you get to meet and work with a GOAT.
[commercial] We spent a day in the studio with rugby legend Bryan Habana and Markets.com to create images and moving images to announce their 2023 partnership.
[commercial] Running in the rain! For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics.
[commercial] We love working with INTERSPORT (one of the world’s biggest global sports retailers) and are happy we can always convince them to shoot in our favourite city Cape Town. This shoot was done in the South African winter of 2022, ideal coldish weather for the INTERSPORT Winterised campaign 2022: training & calisthenics. We worked with fabulous athletes. Brands we shot: Adidas, Puma, Under Armour, Nike, and Energetics.
