ASICS Chojo training camp / shot for ASICS / Iten, Kenya

DNA photographers For ASICS

Desmond went to Kenya to document the ASICS Chojo training camp in Iten. Kenya immediately gave a warm welcome with so many friendly faces.

“Walking a few sets of stairs to my bedroom gasping for air I realised the altitude”, says Des. Iten sits 2400 meters high. That’s why the world of endurance athletes comes here to train. We had the honour of shooting Antonina Kwambai (Toronto marathon winner 2022), Mekdes Woldu (French half marathon record holder), John Korir (LA marathon winner 2022) and loads of other champions.

The seven days felt like two. So many new friends were made! Big thanks to ASICS and Hotseat Agency.

LEARN MORE ABOUT DNA'S Commercial work

SS23 swim collection / shot for INTERSPORT / Cape Town, South Africa


Summer vibes shoot for INTERSPORT’s spring/summer swim collection shot in Cape Town, South Africa.
1-day shoot at the pool. 1-day shoot at the beach. Stills and video in several formats to be used on INTERSPORT’s social media channels, instore channels, websites, etc. Fabulous weather. A dream team of people whom we have worked with many times and some for the very first time. It couldn’t have been a more fun, helpful, and ambitious team.

This was a full-on DNA production.
production: DNA photographers
producer: Antonia Heil
DOP: Daniel Walsh
editor: Desmond Louw
photographer & retoucher: Desmond Louw

The video on the left shows the short version of the hero video. Enjoy!

Let's talk future work.

The video on the right shows the hero video. Have a look!


On the left you find the INTERSPORT video with the focus on beach and summer times.


On the left you find the INTERSPORT video with the focus on performance swimming.

Below, find a bunch of stills of the SS23 swim collection, shot for INTERSPORT. Brands featured: Speedo, Adidas, Arena, and Energetics.

DNA provides full-on production for still and video shoots.
We produce stills and video at the same time or separately – whatever works best for you, the shoot, your product, and your event. Good planning is crucial and we are super planners. From locations, models, stylists, makeup, and hair to permits and catering – we can sort you out with a great team and a well-coordinated shoot. Nice to meet you.


Subaru Crosstrek / shot for Subaru Southern Africa / Cederberg, South Africa

Subaru Crosstrek

The all-new Subaru Crosstrek shot in the Cederberg. Concept, production, shoot, and edit by DNA photographers. Shot for Subaru Southern Africa.

A few weeks back we went on a cool mission. Subaru asked us to take photos and videos of the all-new Subaru Crosstrek, and only gravel, please! Heck yes! We took this capable car to the Cederberg to the beautiful Sewefontein Guest Farm and Retreat Guest Farm. The Subaru Crosstrek is the car for an active lifestyle.

Email us about the Video you want to create.

Mercedes-Benz G-Class / shot for Mercedes-Benz / Andalusia, Spain


We’ve shot a lot of “Mercs”, but never the G-Class! So finally, a few months back we spent a week in Andalusia, the south of Spain. Starting from Malaga, we went on a 5-day road trip to shoot this orange rusty beast dream car. It was a super fun production with a great team. One thing though is for sure: challenging weather for four days, the rainiest shoot of our career. What an adventure!
#dnaphotographers #MercedesBenz #StrongerThanTime #GClass #LegendaryRides

Reel on the left: Unleash the spirit of exploration and head to the most challenging of destinations. The G-Class is prepared for what lies ahead, even in the dark. Reel as seen here


Getting off the beaten track. The G-Class in its element. 

Produced and shot for Mercedes-Benz. As seen here

If you cannot get enough, Mercedes-Benz even took a behind-the-scenes video of us. View here.
Also, if you’re a big G-Class fan, you must sign up (it’s free) and check out the G-Class Private Lounge that has loads of things on offer: an interview with us, playlists, wallpapers, filters etc.

Join us for a short drive into the stunning countryside.

Produced and shot for Mercedes-Benz. As seen on Mercedes-Benz’ Instagram. 


Winterised campaign 2022/2023: running / shot for INTERSPORT / Cape Town, South Africa


[commercial] For the INTERSPORT Winterised running campaign, we had massive rain showers set up by a special effects team as you cannot plan rain in Cape Town. INTERSPORT is one of the world’s biggest global sports retailers. Brands we shot: Adidas, Asics, Nike, and Energetics. Our pictures are used for all the INTERSPORT market’s social media channels, websites, and in-store prints.

Agency: Wilderness.

Check out the Winterised campaign 2022/2023: training & calisthenics.

Keen to create some magic with us? Shout!

Back to sports campaign: training / shot for INTERSPORT / Amsterdam, Netherlands

DNA photographers X INTERSPORT

[commercial] For INTERSPORT (one of the world’s biggest global sports retailers) we shot the ‘Back to sports’ training campaign in beautiful Amsterdam in an awesome training/crossfit setting with a fun crew next to a video crew shooting a TVC/social motion. Brands we shot: Puma, Under Armour, Nike, Adidas, Asics, Energetics. Our pictures are used for all INTERSPORT market’s social media channels, websites and instore prints.  

> Have a look at the video on the left for some behind-the-scenes.

> Keen to see more? Check out the Back to sports running campaign.

DNA’s main work scope covers the worlds of the automotive industry, fashion, and consumer goods. We work closely with brands, creatives and advertising agencies to create unique and compelling content.


Mercedes-Benz E300 cabriolet / shot for Mercedes-Benz / road trip Denmark


DNA rules for a good & meaningful road trip:

1. Take the long road.
2. Speed does not matter.
3. Stop and turn around for things/places etc. that look interesting.
4. Make time and talk to people.

… road tripping a few weeks back in Denmark for Mercedes-Benz in the new E 300 Cabriolet.
We produced stills (scroll down, please) and video and had a blast.

“See others as yourself. See families as your family. See towns as your town. See countries as your country. See worlds as your world.” ~ Laozi

E300 roadtrip in Denmark: From Above


Keen to create some magic with us? Shout!

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