© 2021 Desmond Louw & Antonia Heil
dna photographers / Cape Town, South Africa / Berlin, Germany
All rights reserved.

Gena Lofstrand & Rantso Mokopane X Puma evoSPEED / shot in Stellenbosch, South Africa

[commercial] Says MobileMediaMob:

The Brief

PUMA SA wanted to show off the brand’s professional performance gear for the track – some slick running spikes, and matching apparel. The fast feet donning these specialised shoes would be two of SA’s most talented speedsters. Gena Lofstrand, a KZN-based 800 metre champion, would be wearing the evoSPEED SPrint 10. Rantso Mokopane, a steeplechase runner hailing from Gauteng, would be sporting the evoSPEED Electric 8. The client wanted Posed Images, Action Shots and GIFs. On your marks, get set, GO!

The MMMob Approach
We needed a Photographer who was accustomed to keeping up with speed. Lucky for us, we knew just the guy. Desmond Louw is an experienced Sports and Action Photographer, with next-level Post-Production skills. Des and our core MMMobsters are Cape Town based, so the most economical approach, was flying the two athletes down to the team.

Read more on MobileMediaMob‘s site. Thanks to the MMM team for this awesome gig!

Puma ambassador shoot / Duane Vermeulen & Lukhanyo Am / Cape Town, South Africa

[commercial] A while ago, we met up with Puma sponsored rugby players (Springboks) Duane Vermeulen & Lukhanyo Am one early morning to get some shots. Thanks to MobileMediaMob and everyone involved.

Mamelodi Sundowns F.C. X PUMA X MMM / Johannesburg, South Africa

[commercial] Playing with light and balls. We had lot’s of fun shooting the energetic dudes from Mamelodi Sundowns F.C. for PUMA and MobileMediaMob.

PUMA athletes / Henricho Bruintjies and Gena Löfstrand / Johannesburg, South Africa

[commercial] Shooting some of the fastest peeps in this country was a blast! PUMA athletes Henricho Bruintjies and Gena Löfstrand were so pro. Thanks to MobileMediaMob and Puma.

Blue Bulls / shot for PUMA & Mobile Media Mob / Johannesburg, South Africa

{commercial} Brief: Make them look like warriors. We shot the Blue Bulls in the new 2019 kit. Thanks to PUMA & Mobile Media Mob for an awesome shoot.

Executive director: Thoban Jappie
Creative director: Dylan Culhane
Retouching: DNA photographers’ Desmond Louw & Joanna Matuszak
Make up & styling: Jules Ruby

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