[commercial] Says MobileMediaMob:

The Brief

PUMA SA wanted to show off the brand’s professional performance gear for the track – some slick running spikes, and matching apparel. The fast feet donning these specialised shoes would be two of SA’s most talented speedsters. Gena Lofstrand, a KZN-based 800 metre champion, would be wearing the evoSPEED SPrint 10. Rantso Mokopane, a steeplechase runner hailing from Gauteng, would be sporting the evoSPEED Electric 8. The client wanted Posed Images, Action Shots and GIFs. On your marks, get set, GO!

The MMMob Approach
We needed a Photographer who was accustomed to keeping up with speed. Lucky for us, we knew just the guy. Desmond Louw is an experienced Sports and Action Photographer, with next-level Post-Production skills. Des and our core MMMobsters are Cape Town based, so the most economical approach, was flying the two athletes down to the team.

Read more on MobileMediaMob‘s site. Thanks to the MMM team for this awesome gig!